Working as a freelancer, a Seo institution wanted me to build a SEO orientated business which primary goal was to share their expertise in SEO knowledge to the general public, by attending conferences, writting long and detailed articles that portrait and give some added value to the SEO community, meaning it stray further from regular SEO agencies that provides SEO related services.
The UI was built from a detailed brief and moodboard, and the client provided some of the assets for the project.
Design guidelines were not build from the ground up, they were established once the client decided the overall look of the website
